Advanced Ad 2017: Keep It Simple
October 18, 2017- MULTICHANNEL NEWS- New York — Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and…
Broadcasters Mull OTT Possibilities, Payouts
October 18, 2017- TV NEWS CHECK- NEW YORK — While revenues from over-the-top (OTT) video services may still be nonexistent for most broadcasters, stations need…
Creating Local TV Strategies To Monetize OTT
October 3, 2017- TV NEWS CHECK- OTT monetization strategies, specialized for local TV broadcasters, will be the focus of a panel session to be presented…
Is OTT A Broadcast Or Digital Buy?
September 27, 2017- MEDIAPOST- The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform…
Thrusting Broadcasters into the Digital Future
September 13, 2017- FIERCE BROADCASTING EBOOK- Broadcasters are clearly pushing toward the digital horizon. Amid aging, analog systems, broadcasters and their vendor partners see this…
The Path Forward For Our Advertising Transparency Agenda
August 4, 2018- FORBES TECHNOLOGY COUNCIL- By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two…
Impact Radius & LiveRamp Partner; Outbrain Expands Mobile App Offering
July 7, 2019- EXCHANGE WIRE- ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Impact Radius…
Online Advertising Puts Another Link In The Blockchain
June 26, 2017- ADEXCHANGER- The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed…
OTT Ads Pay Off for Tegna Unit
June 26, 2017- BROADCASTING + CABLE- Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched…
AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC
June 26, 2017- PR WEB- The AdLedger Consortium will hold its inaugural meeting on June 26th, 2017 in New York City. The consortium will be comprised of…