Cable-backed Ampersand taps TVSquared for attribution data
October 21, 2019- FIERCE VIDEO
Ampersand – the TV advertising sales and technology company owned in partnership by Charter, Comcast and Cox – has partnered with TVSquared for attribution data.
TVSquared’s tech – which links observed consumer actions, like web traffic and store visits, to advertising campaign measurement – will be integrated with Ampersand’s (formerly NCC Media) platform. TV insights across different days, dayparts, networks and creatives are tracked in real-time by TVSquared, and used to improve performance across all TV investments.