Premion Using Comscore to Measure OTT Ads
October 21, 2019- BROADCASTING + CABLE-
Tegna’s Premion said it reached an agreement to use measurement from Comscore for its over-the-top and connected TV advertising platform.
Premion will be using Comscore Campaign Ratings to provide local, regional and national advertisers with an unduplicated view of total audiences on linear TV and digital platforms–including OTT. CCR also provide person-level reach, co-viewing insights and demographics.