We’re kicking off 2022 on a high note as we continue to win more accolades. We’re thrilled to share that Premion won the Cynopsis Best…
Author: Dave Marquard, Head of Product, Premion 85% of U.S. households in 2022 are projected to be CTV households* and more than half (55%) of…
With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one…
Author: John Vilade, Head of Sales, PREMION As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…
Premion’s Tom Cox talks ad-supported OTT, national and local advertising, and being TAG certified against fraud. When Tom Cox looks back on the unprecedented events…
Premion Insights: Winning the Ad Fraud War DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising…
By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their…
To drive the growth engine in today’s fast-changing world, CMOs must keep pace of the rapidly evolving channels and technologies to engage audiences that are…
The mass exodus of YouTube by advertisers could cost Google as much as $750 million in revenue, according to analyst estimates. And with global digital…