Can Comscore Turn The Corner, Thanks To TEGNA?

October 22, 2019- RADIO + TELEVISION BUSINESS REPORT-

With its stock languishing under $3 a share since early August, Comscore is entering the fourth quarter of 2019 with a heap of uncertainty regarding its future. Its stock’s one-year target estimate was slashed to $4.90; a year ago SCOR was priced at $15.35 per share.

Could a new deal with a TEGNA-owned offering help fuel a much-needed turnaround for the beleaguered audience measurement company?

Thanks to a deal announced Monday (10/21), Comscore will now be the measurement provider for TEGNA division Premion‘s OTT offering.

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