How National Brands Create Local Relevance With Connected TV
July 15, 2019- MEDIAPOST-
The proliferation of content options across platforms, screens and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a national brand, local relevance is becoming all the more important. It requires honing the ability to personalize and localize messages and consumer experiences with contextually, dynamic and relevant content.