We’re thrilled to share that Premion was awarded a 2022 CYNOPSIS Model D Awards winner for Outstanding Local Advertising Solution. With this new award, we’re…
Author: John Vilade, Head of Sales, Premion. TV is TV, no matter how you watch, and it’s still the dominant platform for adults when spending…
We’re thrilled to share that Premion was awarded a 2022 CYNOPSIS Model D Awards winner for Outstanding Local Advertising Solution. With this new award, we’re…
Author: John Vilade, Head of Sales, Premion. Amidst signals of a recession and a general pullback of advertising spending, the state of Connected TV (CTV)…
Author: Tom Cox, President, Premion. The ad-supported streaming revolution took center stage in 2022, with subscription fatigue prevailing for cost-conscious consumers. The arrival of Netflix…
Author: John Vilade, Head of Sales, Premion. The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the…
Author: Dave Marquard, Head of Product, Premion. With an evolving economic environment, marketers are more focused than ever on measuring the efficacy and ROI of…
Author: Dave Marquard, Head of Product, Premion. 85% of U.S. households in 2022 are projected to be CTV households* and more than half (55%) of…
With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one…
Author: Bradley Buss, Regional Sales Manager, Premion. For higher education marketers, the name of the game is driving student enrollment — and with evolving consumer…
Author: John Vilade, Head of Sales, Premion. The 2022 holiday shopping season is upon us! This year, U.S. holiday retail sales are expected to reach…