We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
Premion President Tom Cox discusses what the future of OTT attribution looks like with Alan Wolk for TVREV’s “Eyes on Local” video series. You can…
The Power of CTV/OTT Advertising for Reaching Local Take-out Customers In our current environment, quick serve restaurants (QSRs) have proven to be an essential consumer…
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that, for buyers looking…
Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving to be a game changer for political advertisers…
Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal…
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…
As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing humanity and offering support. This…
We’re kicking off the new decade to deliver even more scale and simplicity for advertisers. To bridge the growing OTT and linear gap for brands…
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
December 13, 2019- BROADCASTING & CABLE- As we close out the decade and reflect upon 2019, the transition to Connected TV (CTV) and over-the-top (OTT)…