We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal…
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…
As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing humanity and offering support. This…
We’re kicking off the new decade to deliver even more scale and simplicity for advertisers. To bridge the growing OTT and linear gap for brands…
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
December 13, 2019- BROADCASTING & CABLE- As we close out the decade and reflect upon 2019, the transition to Connected TV (CTV) and over-the-top (OTT)…
December 6, 2019- MEDIAPOST The 2020 elections are heating up and political advertisers are set to shell out record spending to drive home their campaign…
We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
Peter Jones, Sr. Director, Strategic Partners at Premion, TEGNA Last month, I spoke at the 2019 Digital Dealer Conference to share insights on the burgeoning…
August 15, 2019- ADWEEK As Justin Gutschmidt, head of sales strategy at Premion, said during his NexTech breakout session, it’s no longer a question of…