We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
The Convergence of Connected TV/OTT and Digital Banking Audiences Touchless, contactless, remote and digital. These behaviors are becoming ingrained in almost all consumer daily activities…
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
OTT viewing is transforming the TV industry faster than ever and the explosion of direct-to-consumer streaming options is further propelling this shift. With surging OTT…
Premion President Tom Cox shares his thoughts on why local TV advertising is evolving and why it continues to remain so important. Click here to…
Premion President Tom Cox discusses what the future of OTT attribution looks like with Alan Wolk for TVREV’s “Eyes on Local” video series. You can…
The Power of CTV/OTT Advertising for Reaching Local Take-out Customers In our current environment, quick serve restaurants (QSRs) have proven to be an essential consumer…
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that, for buyers looking…
Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving to be a game changer for political advertisers…
Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal…
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…