We’re kicking off 2022 on a high note as we continue to win more accolades. We’re thrilled to share that Premion won the Cynopsis Best…
In an era of fast-changing market dynamics and uncertainty, the ability for marketers to apply data-driven targeting across all channels has never been more important.…
Peter Jones, Head of Local Sales at Premion Despite rising fuel prices, the travel rebound is back in full force for U.S. leisure travelers. In…
The end of cookie-based targeting is a transformative moment for advertisers. As digital marketers adjust to the concept of limited targetability for web and mobile,…
Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad…
By Tom Cox. Published on December 09, 2021. Even as consumers have eagerly returned to socializing in live settings, the streaming habits of convenience, choice and control…
Author: Keith Norman, Head of Enterprise Sales, Premion With the kick-off of open enrollment season, healthcare is top-of-mind for many consumers. The healthcare industry is…
Author: Keith Norman, Head of Enterprise Sales With consumers embracing online and mobile ordering, drive-thru and curbside pick-up options, quick-serve restaurants (QSRs) have proven to…
Premium Matters: Practical Advice for a Complex Ecosystem Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of…
Looking Ahead into the Local OTT/CTV Marketplace Last week, our Dave Marquard participated on BIA’s Looking Ahead into the Local OTT/CTV Marketplace webinar and shared…
Consumers are embracing ad-supported streaming TV in a major way. These free and lower priced ad-supported tiers are not only an attractive value proposition for…