We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: Maggie Drake, Head of National Sales, Premion. Connected TV (CTV) was once the domain of national advertisers with big budgets. But that’s changing—fast. Today,…
“CTV was built for national advertisers, but that’s changing fast,” says Daniel Spinosa, President of Premion. “Local buyers want outcomes, not jargon—and our job is…
Author: Annmarie Gatti, VP of Marketing, Premion.Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. In the…
Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. Connected TV (CTV) is now the fastest-growing advertising…
Author: Peter Jones, VP of Revenue, Premion. As we head into the summer season, leisure travel remains a top priority for consumers—even as they become…
Author: Peter Jones, Head of Sales, Premion. Today’s consumers are more health-conscious and focused on self-care, prompting healthcare marketers to rethink their media strategies and…
Author: Peter Jones, Head of Sales, Premion. With consumers becoming more choiceful in their spending in today’s uncertain economic climate, retailers are intensifying efforts to…
Author: Jason Jones, Director, Local Sales, Premion. The auto industry is undergoing a transformation fueled by improving interest rates, stabilized supply chains, and increased vehicle…
Author: Daniel Spinosa, President, Premion. As media consumption continues to fragment across platforms, one thing is clear: The power now rests firmly with the consumer.…
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 has been another banner year for CTV advertising, marked by rising ad spend and growing optimism. In…