We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that, for buyers looking…
Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal…
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…
As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing humanity and offering support. This…
Click here to watch the video Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make…
Click here to watch the video With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a…
Click here to watch the video TEGNA’s new partnership with Alphonso provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the…
Click here to watch the video When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly…
Click here to watch the video It will be a new and nimbler Fox traversing the UpFronts and Cannes this year, evangelizing live events and enabling “the…
Click here to watch the video The TV ad-buying landscape remains a highly analog business – but, no sooner have digital platforms begun making in-roads to the…