We’re kicking off 2022 on a high note as we continue to win more accolades. We’re thrilled to share that Premion won the Cynopsis Best…
Author: Dave Marquard, Head of Product The rapid shift in dollars flowing to ad-supported streaming TV has spurred new innovations — and it’s enabling advertisers…
Consumers have embraced the streaming habits of convenience, choice and control and they are favoring ad-supported CTV (Connected TV) services. These consumer trends, combined with…
In an era of fast-changing market dynamics and uncertainty, the ability for marketers to apply data-driven targeting across all channels has never been more important.…
Peter Jones, Head of Local Sales at Premion Despite rising fuel prices, the travel rebound is back in full force for U.S. leisure travelers. In…
The end of cookie-based targeting is a transformative moment for advertisers. As digital marketers adjust to the concept of limited targetability for web and mobile,…
Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad…
“Streaming has created an irreversible imprint on the consumer, and the content investments have been massive.” Catch the video replay from last week’s CYNOPSIS First…
Peter Jones, Head of Local Sales, Premion As vehicle demand continues to outpace inventory, car buying in 2022 will remain much the same as last…
Catch the video replay of our Edward Ziskind‘s fireside chat with Johnson & Johnson‘s, Matthew Fantazier from last week’s Brand Innovators Future of Media LiveCast on…
Peter Jones, Head of Local Sales, Premion The shifting boundaries between home, work, and play have redefined the meaning of “home” during the past two…