Comscore signs deal with Premion for ad measurement
October 22, 2019- DIGITAL TV EUROPE-
Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to be the measurement provider of Premion’s OTT offering.
The agreement will see the Premion offering backed by Comscore’s cross-platform video advertising measurement tool Comscore Campaign Ratings (CCR). The tool offers a view of total audiences across linear TV and digital platforms (including OTT), person-level reach, co-viewing insights and demographics.
Premion is a CTV/OTT ad platform that is designed to allow local, regional and national advertisers to reach “desirable audiences” in premium, long-form, live and on-demand video programming.