![Cynopsis logo](https://premion.com/wp-content/uploads/2020/02/Cynopsis-Logo-368x276.png)
Three out of five advertisers (61%) using CTV/OTT will increase spending, with an average increase of 21%
According to the new “2024 CTV/OTT Advertiser Survey” released by Advertiser Perceptions and Premion, spending increases are being driven by the ability to achieve full-funnel objectives…
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61% of CTV Advertisers Plan To Increase Spending: Survey
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that advertise…
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61% Of CTV Advertisers Plan To Increase Spending
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that…
![broadcasting and cable logo](https://premion.com/wp-content/uploads/2019/12/broadcasting-and-cable-logo-1.jpg)
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21% Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser…
![mediapost logo](https://premion.com/wp-content/uploads/2019/10/1-368x276.png)
60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Survey Finds
Although some softness might exist in the TV-video marketplace overall, connected TV-streaming remains solid, with 60% of advertisers planning to increase spending this year by…
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Three Out of Five CTV/OTT Advertisers Will Increase Spending by 21% on Average, Finds Advertiser Perceptions and Premion Survey
A Shift Towards a Complete TV Model Prioritizing CTV for Driving Full-Funnel Goals July 25, 2024 – NEW YORK – Three out of five advertisers…
![mediapost logo](https://premion.com/wp-content/uploads/2019/10/1-368x276.png)
Survey Finds CTV in the Limelight as Political Ads Surge Ahead of 2024 Election
Author: Al Behmoiras, Head of Political Sales, Premion. The 2024 political season is heating up, and with just a few months until the elections, national,…
![mediapost logo](https://premion.com/wp-content/uploads/2019/10/1-368x276.png)
Don’t Get Left Behind: CTV Strategies Every Local Advertiser Needs
Author: Ed Ziskind, Head of National Sales, Premion. At the Upfronts, the power of streaming was on full display as major media companies showcased their…
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Premion Wins 2024 Digiday Media Award for Best Use of Audience Insights
We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
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Why CTV is Vital for Reaching and Persuading Voters for the 2024 Elections
Author: Al Behmoiras, Head of Political Sales, Premion. The shift away from linear to streaming has reached a tipping point, and Connected TV (CTV) has…