3 Essential Political CTV Strategies as Election Day Nears
Author: Al Behmoiras, Head of Political Sales, Premion & Todd Novick, Head of Political Sales, TEGNA. As we enter the final stretch of election season,…
New Study: CTV Paving the Way in Ad Spending Growth
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 is a banner year for advertising, with Connected TV (CTV) leading the charge, attracting more ad dollars…
Congratulations to Stephanie Campi, Odalys Moreno and Heather Tatarsky for being honorees of CYNOPSIS 2024 Top Women in Media
Author: Daniel Spinosa, President, Premion. I’m incredibly excited and proud to share that three of our outstanding women have been honored in the CYNOPSIS 2024…
Cynopsis Special Report: 2024 Priorities for CTV/OTT Advertising
2024 has been a standout year for advertising, with the Olympics and the elections driving major ad spending spikes. As we head into fall, Connected…
The Connected TV/OTT Ad Growth Story Grows
Some 61% of advertisers using Connected TV or OTT will increase their spending, with an average increase of 21% — sending a message to broadcast…
Three of Five CTV/OTT Advertisers Plan Ad Spending Increases
The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion NEW YORK—While YouTube recently reported slower than expected growth…
Three out of five advertisers (61%) using CTV/OTT will increase spending, with an average increase of 21%
According to the new “2024 CTV/OTT Advertiser Survey” released by Advertiser Perceptions and Premion, spending increases are being driven by the ability to achieve full-funnel objectives…
61% of CTV Advertisers Plan To Increase Spending: Survey
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that advertise…
61% Of CTV Advertisers Plan To Increase Spending
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that…
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21% Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser…