Premion In The News

July 15 MediaPost
How National Brands Create Local Relevance With Connected TV

May 22 Beet.TV
More National Brands Executing TV Locally: Premion’s Wilson

May 16, 2019 Forbes
Five Imperatives For Winning The Streaming TV Advertising Revolution

May 13, 2019 Beet.TV
Premion’s OTT And Connected-TV Solution Draws Local And National Advertisers

May 8, 2019 Beet.TV
As TV Platforms Converge, So Do Buyers: Premion’s Wilson

April 2, 2019 TV(R)EVENUE
TEGNA’s Premion Is Bringing Ad-Supported OTT To Local

April 2, 2019 Radio + Television Business Report
Vilade Settles In To PREMION Post

March 28, 2019 MediaPost
Premion Taps Vilade As Head Of Sales

March 27, 2019 TV News Check
John Vilade To Head Premion Ad Sales

March 27, 2019 Broadcasting & Cable
Vilade Joins Premion as VP, Head of Sales

March 14, 2019 Ad Exchanger
TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience

March 11, 2019 Forbes
Ad Fraud On OTT Is Real; Here’s How To Put An End To It

March 8, 2019 Light Reading
MadHive Uses AI, Blockchain to Key on Ad Fraud

March 7, 2019 Media Post
OTT Ad Inventory: 18% Is Fraudulent

March 7, 2019 Broadcasting & Cable
Tegna Unit Using MadHive Blockchain to Curb Fraud

Feb 8, 2019 Broadcasting & Cable
Ad-Supported Connected TV Takes Center Stage

Dec 20, 2018 AdWeek
2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It

Nov 27, 2018 TV News Check
Premion Expands Regional Sales Leadership Team

Nov 27, 2018  Broadcasting & Cable
Premion Adds Regional Sales Managers in L.A., Boston, Philly

Nov 27, 2018  Media Post
Premion Taps Three Business Execs to Boost Local OTT Sales

Nov 27, 2018  Radio + Television Business Report
Primo Trio: Regional Sales Leaders Picked at Premion

Nov 27, 2018 Press Release
Premion Expands Regional Sales Leadership Team to Further Increase National Reach

Nov 27, 2018 Media Village
Syncbak on the Impact of Live OTT and its Partnership with Premion

Nov 12, 2018 ClickZ
Connected TV: The Challenges and Opportunities for Marketers

Nov 5, 2018 The Boston Globe
With new tech, TV election ads get personal

Oct 24, 2018 Forbes
Why An Appointment Advertising Mindset Is Needed For Connected TV

Oct 4, 2018 Media Post
Understanding The Value Of Premium Video Inventory

9/24/2018 Adweek
The Marketer’s Playbook for Winning Streaming Audiences

6/26/2018 Media Post
Connected TV Options for Political Advertisers

6/21/2018 MarTech Advisor:
AdLedger Announces First Round of Advisory Board Members

6/4/2018 TV News Check:
TEGNA’s Premion Adds OTT, Data Execs

6/4/2018 Press Release:
Premion Adds OTT Publishing and Data Executives Joel Fineman and Peter Ilberg

5/23/2018 AdWeek:
How Data Will Come into Play in OTT Advertising

4/10/2018 Media Post:
TEGNA’s Premion Starts Data Management Platform for OTT

4/10/2018 Fierce Cable:
TEGNA’s Premion launches new OTT audience measurement platform

4/9/2018 TV News Check:
Premion Launches Data Management Platform

4/9/2018 Business Wire:
TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers

1/23/18 Forbes:
How OTT Will innovate for 2018

1/23/2018 Broadcasting & Cable
Tegna Invests in Tubi TV, Growing OTT Position

1/16/18 AdExchanger:
Frequency Capping Is Far From Solved in Connected TV

12/18/17 AdExchanger:
The Path Toward Standardization in  OTT Advertising

11/14/17 Cheddar TV:
Cord Cutters and Cord Nevers Spark the New Era of Advertising

11/13/17 Cheddar TV:
How Premion is Tapping into the New Age of  Advertising

10/23/2017 Broadcasting & Cable:
Broadcast Cable Ad Ventures Eyes Opportunities with Blockchain

10/24/2017 Multichannel News:
Blockchain Technology Moving Into Cable, Advertising Sectors

10/18/2017 TV NewsCheck:
Broadcasters Mull OTT Opportunities

10/18/2017 Multichannel News:
Advanced Ad 2017: Keep It Simple

10/3/2017 TV NewsCheck:
Creating Local TV Strategies to Monetize OTT

9/27/2017 MediaPost:
Is OTT a Broadcast or a Digital Buy?

9/13/2017 FierceBroadcasting eBook:
Thrusting Broadcasters into the Digital Future

8/4/2017 Forbes Technology Council:
The Path Forward for our Advertising Transparency Agenda

7/7/2017 Exchange Wire:
AdLedger, a blockchain consortium, launches to focus on ad tech

6/26/2017 Broadcasting & Cable:
OTT Ads Pay Off for TEGNA Unit

6/26/2017 MediaPost:
AdLedger Consortium to Promote New Data Security Ad Tech

6/26/2017 AdExchanger:
Online Advertising Puts Another Link in the Blockchain

6/26/2017 PR Web:
AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC

6/16/2017 PR Web:
Premion Partners with MadHive to Advance OTT Services and Solutions

05/31/2017 PR Newswire:
Strata Partners With Premion To Reach New Generation Of TV Watchers

05/05/2017 FierceBroadcasting:
Tegna’s Jim Wilson talks OTT Monetization for Broadcasters

01/30/2017 Ad Exchanger:
After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business

11/02/2017 Broadcasting and Cable:
TEGNA Jumps Into OTT Ad Sales Business

11/02/2017 AdWeek:
How This New Platform Plans to Make Buying Ads on Streaming Services Easier

11/02/2017 TVSpy:
TEGNA Launches Ad Solution Aimed at Cord Cutters

11/02/2016 Multichannel News:
Tegna Seeks OTT Ad-Vantage

11/02/2016 WZZM 13:
TEGNA launches Premion: Over-the-top advertising business

11/02/2016 Press Release:
TEGNA Launches New Business Focused on Over-The-Top Advertising

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