Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026
They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions NEW YORK—A new survey indicates that CTV…
Survey: 70% Of CTV Advertisers To Increase Spending In 2026
There’s a growing convergence between linear and streaming strategies, with advertisers prioritizing performance, scale and omnichannel reach, according to a Premion/Advertiser Perceptions study released today.…
TEGNA’s Premion: Connected TV Advertisers To Increase Spending
A newly released advertiser study on media spending and priorities in the planning, buying, and measurement of Connected TV and Over-the-Top advertising conducted by Advertiser…
Advertisers Boosting Spending on Connected TV, New Study Finds
Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated. If the way to figure out what’s going on is to…
Survey: 70% CTV advertisers to increase spending by 17% in 2026
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with…
New Survey Reveals That More Than 70% of CTV Advertisers Will Increase Spending by an Average of 17% in 2026
Premion and Advertiser Perceptions Show that as CTV and Linear Strategies Converge, Advertisers Prioritize Performance, Scale and Omnichannel Reach March 2, 2026 – NEW YORK…
How Live Sports On CTV Is Reshaping Opportunity For Local Advertisers
Live sports has always been one of the most powerful and culturally unifying forces in media. What’s changed is where those moments are happening —…
How Live Sports On CTV Is Reshaping Opportunity For Local Advertisers
Author: Peter Jones, VP of Revenue, Premion. Live sports has always been one of the most powerful and culturally unifying forces in media. What’s changed…
Why CTV Is a Performance Wake-Up Call Mattress Retailers Can’t Ignore
Author: Maggie Drake, Head of National Sales, Premion. As the new year begins, many consumers are prioritizing health and wellness — and increasingly, that includes…
Local Advertisers are Competing with National Brands…and Winning (Video)
Thanks to advances in tech and AI, the playing field has been leveled for companies of every size to compete, especially in local advertising. According…