Premion Wins Gabbcon ABBI Award for Platform of the Year

Premion Wins Gabbcon ABBI Award for Platform of the Year

We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week event. Recognized for our platform innovation, we won in the Best Audience Based Buying Platform of the Year category.

This accolade from Gabbcon speaks to the impact that Premion is making on the industry in driving measurable outcomes for local CTV/OTT advertisers at scale.

We’re proud to be recognized for our innovation and market leadership in bringing much needed transparency to the CTV/OTT marketplace for advertisers and brands, focusing on premium branded content, highest inventory quality and teaming with MadHive to build best-in-class data targeting and technology solutions.

The ABBIs celebrate the very best in audience-based buying and were voted on by senior agency executives from top agencies, brands, publishers and adtech companies. From the most innovative ad-tech companies, platforms and advertising campaigns to the media leaders who ideate them, the 2019 ABBI Awards celebrates the best of the best.

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

RESTON, VA, Oct 21 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and Premion, a division of TEGNA Inc. (NYSE: TGNA) and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, today announced that they have entered into an agreement for Comscore to be the measurement provider for Premion’s OTT offering.

Part of TEGNA Marketing Solutions (TMS), Premion is an industry-leading CTV/OTT advertising platform enabling local, regional and national advertisers to reach desirable audiences in premium, long-form, live and on-demand video programming delivered across a broad array of streaming platforms and devices at scale.

Under the agreement, Premion’s offering will be backed by Comscore’s signature cross-platform video advertising measurement tool, Comscore Campaign Ratings (CCR), which offers an unduplicated view of total audiences across linear TV and digital platforms (including OTT), person-level reach, co-viewing insights and demographics. Premion’s advertisers can buy with confidence, knowing they are reaching their precise audience targets.

“Our advertiser-first strategy is built upon simplification in audience buying, driving transparency and measurable outcomes for advertisers,” said Jim Wilson, President of Premion. “With Comscore, we’re bringing the highest level of accountability by giving advertisers a comprehensive view of campaign performance so they can easily measure and prove the efficacy of their CTV/OTT ad spending,”

With more than 125 branded networks sourced through direct partnerships, Premion delivers brand-safe and fraud-free impressions at scale. With the largest and most accurate CTV device graph, built upon 108 million connected households with an OTT device and 600 million devices within the graph, Premion provides precision targeting and reach across every DMA.

“We are excited to work with Premion to deliver innovation that benefits local and regional advertisers, as well as national agencies seeking precise targeting across diverse local markets,” said Steve Walsh, Executive Vice President, Local Markets, Comscore. “OTT advertising is becoming a critical channel for marketers at all levels. Thus, it’s never been more important to not only include OTT measurement in campaign reporting, but to also deduplicate it along with TV and digital channels. Comscore is committed to providing validated content that drives trust in OTT advertising and ultimately enables it to scale, particularly at the local and regional levels.”

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local television markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allows the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

About Premion

Premion, part of TEGNA Inc. (NYSE: TGNA), is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety and makes it easy for advertisers to target and reach engaged audiences at scale. For more information, visit premion.com.

 

Premion Appoints John Vilade to Leads its Rapidly Scaling  Streaming TV Advertising Sales Business

Premion Appoints John Vilade to Leads its Rapidly Scaling Streaming TV Advertising Sales Business

March 27, 2019 – NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the appointment of John Vilade as its new Head of Sales & Vice President. Vilade joins Premion from TRUSTX, where he was Chief Revenue Officer. Vilade is responsible for leading Premion’s national and regional sales organization and driving revenue growth, go-to-market development and execution. Vilade is based out of Premion’s New York City headquarters.

“Premion is entering a new phase of accelerated momentum, market innovation and leadership,” said Jim Wilson, President of Premion. “As we scale the business to its next level and bring deeper expertise to better serve local and regional advertisers, John brings an impressive track record of leading high performing traditional and digital media advertising teams at world-class media companies and start-ups. I’m confident he will be a tremendous asset for driving Premion’s next chapter of streaming advertising growth.”

A well-established senior national media executive, Vilade brings over 25-years of successful traditional and digital media advertising, distribution sales and business development experience. As Chief Revenue Officer of TRUSTX, Vilade served as a founding executive for the high-profile programmatic digital advertising marketplace start-up, where he led national sales, strategy and development in partnership with many of the world’s leading broadcasters and publishers. Previously, Vilade led sales, strategy and revenue growth with leading media and entertainment organizations, such as NBC Universal, CBS Local and Discovery Communications and was an early sales leader for several years at Hulu where he scaled national, local, multicultural and upfront advertising sales.

“Premion has built a trusted reputation in pioneering streaming advertising as a premium and brand-safe choice for advertisers,” said John Vilade. “I’m thrilled to join Premion at a time of terrific ad-supported OTT growth and focus in our industry. Premion’s differentiated advertiser-first strategy continues to pave the way in driving transparency, performance and innovation in audience targeting, verification and demonstrable simplification in buying for advertisers.”

Since its launch in November 2016, Premion has experienced tremendous momentum and has reliably delivered billions of impressions through tens of thousands of campaigns, for thousands of clients in more than 200 DMAs.

About Premion
Premion, part of TEGNA Inc. (NYSE: TGNA), is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety and makes it easy for advertisers to target and reach engaged audiences at scale. For more information, visit www.premionmedia.com.

Important Message from Premion

The following message is being shared with Premion customers today.

Dear Valued Premion Partner,

I’m writing to let you know about an issue we recently discovered affecting our service to you. During an advertising operations review, we became aware of system issues that affected certain Premion 2018 “Premium Audience Selects” targeting segments and determined that they had not been delivered correctly.

The issue has been resolved and we have implemented new ad operations processes for executing and monitoring “Premium Audience Selects.”

We sincerely apologize and are committed to doing what’s right. The company has begun notifying its customers and is offering a full refund for “Premium Audience Selects” (Household Selects/Consumer Lifestyle & Interest Selects) 2018 campaigns that ended on or before November 30, 2018.

Our account managers will start reaching out today to address affected 2018 campaigns.

We appreciate your business, and the team looks forward to continuing to support you.

If you have any questions, please call your Premion or TEGNA sales manager directly.

Jim Wilson
President, Premion

Premion Expands Regional Sales Leadership Team to Further Increase National Reach

Premion Expands Regional Sales Leadership Team to Further Increase National Reach

Adds Shawn Edwards, Doug Tierney and Tony Mastromatteo to Lead Los Angeles,
San Francisco, Boston & Philadelphia Markets

November 27, 2018 – NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the addition of three new regional sales leaders to address the accelerating growth of the streaming advertising market. Effective immediately, Shawn Edwards, formerly Vice President of Sales for KNBC TV, will serve as Regional Sales Manager for Los Angeles with oversight over San Francisco; Doug Tierney, formerly of Comcast Spotlight, joins as Regional Sales Manager for Boston; and Tony Mastromatteo is joining as Regional Sales Manager for Mid-Atlantic, Philadelphia.

These appointments expand Premion’s direct sales team, which now encompasses New York, Chicago, South-East Region (Atlanta-based), Los Angeles, San Francisco, and newly added Boston and Mid-Atlantic, Philadelphia. The Regional Sales Management team is responsible for business development and managing national agency relationships within their territories, in addition to local, direct brand and regional agency relationships.

Premion is TEGNA’s industry-leading CTV/OTT advertising platform which allows local, regional and national advertisers to reach targeted audiences in premium live and on demand programming at scale. With its commitment to guaranteed quality and delivery, Premion has built direct relationships with the largest and most trusted networks to ensure top quality premium content, transparency and brand safety.

“As the streaming advertising leader, powered by premium brand-safe content and data innovation, Premion has built a proven track record of trust and reliability with brand marketers and agencies,” said Jim Wilson, President of Premion. “By adding three top performers to our sales leadership ranks, we’re positioning Premion for continued growth as we drive richer targeting and new innovations to solve advertisers’ biggest concerns of brand safety, transparency, addressability and scale.”

In bolstering Premion’s Los Angeles and San Francisco markets, Edwards brings 25 years of experience in helping broadcast, network affiliates and MVPDs increase revenues and market share across linear and non-linear platforms, including 18 years at NBC Universal in various sales management roles.

In overseeing the Boston and Providence markets, Tierney is an OTT and live sports programming expert. Prior to joining Premion, Tierney spent eight years at Comcast Spotlight selling linear TV, digital/OTT products and political advertising, where he won the 2014 President’s Club Award as one of the top account executives in the country.

In leading the Philadelphia market, Mastromatteo brings over 20 years of media experience to Premion. An experienced media buyer and seller, he has advised large well-known brands on how to remain dominant in an ever-changing media landscape. For more than a decade, Mastromatteo has also served as Adjunct Professor teaching Media Planning and Advertising Media Sales at Towson University, his alma mater.

Since its launch in November 2016, Premion has experienced tremendous momentum and has reliably delivered billions of impressions through tens of thousands of campaigns, for thousands of clients in more than 200 DMAs.

About Premion
Premion, part of TEGNA Inc. (NYSE: TGNA), is the leading premium CTV/OTT advertising platform for regional and local advertisers. With direct ad insertion into more than 125 branded networks, Premion’s Certified Network Quality Content Providers is built from direct relationships with the most trusted networks to deliver the highest level of transparency and brand safety at scale. With the largest and most accurate US household device graph of 90 million households and over 2,500 custom segments, Premion makes it easy for advertisers to target and reach engaged audiences with precision. For more information, visit www.premionmedia.com.