6 Actionable Takeaways for Marketers to Maximize Their CTV Investment
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 has been another banner year for CTV advertising, marked by rising ad spend and growing optimism. In…
CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
CTV and OTT offer plenty of positives for brands — including business outcomes and reach — yet persistent problems remain, according to a new survey…
3 Marketer Priorities for Combating CTV Ad Fraud
Author: Jason Jones, Director, Local Sales, Premion. As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to…
Why CTV is Essential for a Complete TV Strategy
Author: Peter Jones, Head of Sales, Premion. Consumers are in the driver’s seat, controlling how and where they spend their time, with attention spread across…
3 Essential Political CTV Strategies as Election Day Nears
Author: Al Behmoiras, Head of Political Sales, Premion & Todd Novick, Head of Political Sales, TEGNA. As we enter the final stretch of election season,…
New Study: CTV Paving the Way in Ad Spending Growth
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 is a banner year for advertising, with Connected TV (CTV) leading the charge, attracting more ad dollars…
Congratulations to Stephanie Campi, Odalys Moreno and Heather Tatarsky for being honorees of CYNOPSIS 2024 Top Women in Media
Author: Daniel Spinosa, President, Premion. I’m incredibly excited and proud to share that three of our outstanding women have been honored in the CYNOPSIS 2024…
Cynopsis Special Report: 2024 Priorities for CTV/OTT Advertising
2024 has been a standout year for advertising, with the Olympics and the elections driving major ad spending spikes. As we head into fall, Connected…
The Connected TV/OTT Ad Growth Story Grows
Some 61% of advertisers using Connected TV or OTT will increase their spending, with an average increase of 21% — sending a message to broadcast…
Three of Five CTV/OTT Advertisers Plan Ad Spending Increases
The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion NEW YORK—While YouTube recently reported slower than expected growth…