Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands

October 29, 2019 | By PREMION

OCTOBER 29, 2019- TV(R)EVENUE-

The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors, according to LUMAscape of direct-to-consumer brands. From the onset, these digital-first brands have been obsessed with leveraging data to acquire and own the customer relationship: they utilize first-party data to understand and effectively target their consumer. 

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Comscore signs deal with Premion for ad measurement

October 22, 2019 | By PREMION

October 22, 2019- DIGITAL TV EUROPE- Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to be the measurement provider…