How The MRC Is Fighting OTT Fraud
NOVEMBER 20, 2019- TV(R)EVENUE-
For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live with. Especially with 2019 digital ad fraud estimates expected to top $23 billion, continuing the trend of YOY increases. Not to mention the epidemic is now spider-webbing out to plague emerging industries like OTT.