How The MRC Is Fighting OTT Fraud

November 20, 2019

NOVEMBER 20, 2019- TV(R)EVENUE-

For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live with. Especially with 2019 digital ad fraud estimates expected to top $23 billion, continuing the trend of YOY increases. Not to mention the epidemic is now spider-webbing out to plague emerging industries like OTT.

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Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands

October 29, 2019 | By PREMION

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