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Online Advertising Puts Another Link In The Blockchain
June 26, 2017- ADEXCHANGER- The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed…
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OTT Ads Pay Off for Tegna Unit
June 26, 2017- BROADCASTING + CABLE- Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched…
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AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC
June 26, 2017- PR WEB- The AdLedger Consortium will hold its inaugural meeting on June 26th, 2017 in New York City. The consortium will be comprised of…
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Premion Partners with MadHive to Advance OTT Services and Solutions
June 16, 2017- PR WEB- Premion, a division of TEGNA (NYSE: TGNA), announced today a partnership with MadHive, a blockchain-based ad tech solutions provider. The partnership is in…
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Strata Partners With Premion To Reach New Generation Of TV Watchers
May 31, 2017- PR NEWSWIRE- CHICAGO– Strata, the leader in media buying and selling software, announced today its partnership with Premion. The partnership provides agencies utilizing…
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Tegna’s Jim Wilson talks OTT monetization for broadcasters: video
May 5, 2017- FIERCE BROADCASTING- Jim Wilson, president of Tegna OTT division Premion, met with FierceBroadcasting during the NAB Show in Las Vegas to discuss…
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After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business
January 30, 2017- AD EXCHANGER- After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion,…
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TEGNA Launches New Business Focused on Over-The-Top Advertising
November 2, 2016- PRESS RELEASE- McLEAN, VA – TEGNA Inc. (NYSE: TGNA) announced today the launch of Premion, a first-in-market advertising services platform that offers…
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TEGNA launches Premion: Over-the-top advertising business
November 2, 2016- WZZM 13- On Wednesday, Nov. 2, TEGNA Inc. announced the launch of Premion, an over-the-top advertising services platform. The Premion platform aggregates advertising…
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Tegna Seeks OTT Ad-Vantage
November 2, 2016- MULTICHANNEL NEWS- Extending a bridge to the over-the-top world for local and regional advertisers, Tegna has launched Premion, a new division of Tegna…