Serving Up the Growing CTV Opportunity for Quick Serve Restaurants
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has forced quick serve restaurants (QSRs) to adapt quickly and make the best of disruptive…
Why Streaming TV Advertising is Essential for Reaching Local Healthcare Consumers
Author: Peter Jones, Head of Local Sales, Premion. Healthcare has become a fundamental consideration in every aspect of life. Businesses and consumers alike are keenly…
Why Auto Dealers are Turning to Streaming TV Advertising for Measurable Impact
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has transformed the car buying experience as auto brands and dealers have accelerated their investment…
Cadent Expands TV Identity Graph Partnership With Premion
Advanced TV platform provider Cadent today introduced an expansion of its long-standing agreement with Premion, a premium CTV/OTT advertising platform for regional and local advertisers.…
TV Identity Graph Partnership Widens For Cadent, Premion
Advanced TV platform company Cadent has expanded its current agreement with the TEGNA-owned premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent…
Cadent Announces Expansion of TV Identity Graph Partnership with Premion
Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for…
Cadent, Premion Expand TV Identity Graph Partnership
Advanced TV platform Cadent has expanded its partnership with Premion, a CTV/OTT ad platform for regional and local advertisers. Under the new agreement, Cadent Viewer…
Cadent Announces Expansion of TV Identity Graph Partnership with Premion
Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for…
Premion to Use Cadent Identity Graph for Cross-Platform Ads
Expanded relationship provides Premion with additional audience tools. By Jon Lafayette Cadent, the advanced TV platform company, said it expanded its relationship with Tegna’s Premion OTT advertising unit,…
Proving the Effectiveness of OTT Advertising for the Pandemic Recovery
Author: Dave Marquard, Head of Product, Premion. Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about…