In The News

Tegna Sells Stake in Premion Ad Unit to Gray

February 26, 2020

Tegna said it agreed to sell a minority interest in Premion, its connected TV and over-the-top advertising business to Gray Television. Gray will be reselling…

Tegna And Gray Form OTT Partnership

February 26, 2020

Tegna Inc. and Gray Television today jointly announced a strategic partnership in which Gray will acquire a minority ownership interest in Premion, Tegna’s Connected TV…

Can Campaigns Capitalize on the Rise of OTT?

December 30, 2019

Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…

How The MRC Is Fighting OTT Fraud

November 20, 2019

NOVEMBER 20, 2019- TV(R)EVENUE- For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live…

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