Premion Gains Anti-Fraud Certification from TAG
First local OTT platform to secure group’s seal Premion, Tegna’s connected TV and over-the-top ad platform, said it had been certified for its efforts to…
Premion Achieves Trustworthy Accountability Group (TAG) Certified Against Fraud Seal
First Local OTT Platform to be TAG Certified Against Fraud November 18, 2020 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform for…
Post-Pandemic Takeaway: A Tsunami of Ad-Supported Smart TV Options for Advertisers
When the coronavirus pandemic evaporates for good, national advertisers will be taking fuller advantage of a new—and growing—assortment of programming services circulating through smart TV…
OTT Advertising Becoming ‘Safe Haven’ in Shifting Market
As the pandemic has changed viewing habits, advertising on OTT opens new avenues WASHINGTON—With the COVID-19 pandemic boosting streaming hours, it’s very likely that the…
Ad Options Tightening For Campaigns As Election Day Nears
Campaigns and groups are under pressure to get their creative and media buys lined up for the final stretch. The competitive map is stretching to…
Cynopsis Special Report: Closed-Loop Attribution with Premion
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
As All Eyes Turn To Local, Television Steps Up
TV[R]EV analyst Alan Wolk: Reaching local television audiences was sort of a ‘nice to have’ piece of most national advertisers’ marketing plans. That all changed…
TV[R]EV Eyes on Local TV Report featuring Premion
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that for buyers looking…
Why the Advertising Comeback is Anchored in Local OTT
Author: John Vilade, Head of Sales, Premion. Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the…
Cynopsis Special Report: The Power of Premion – Q&A with Premion President Tom Cox
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…