Five Imperatives For Winning The Streaming TV Advertising Revolution
May 16, 2019- FORBES- For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact,…
Premion’s OTT And Connected-TV Solution Draws Local And National Advertisers
May 13, 2019- BEET.TV- When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly…
As TV Platforms Converge, So Do Buyers: Premion’s Wilson
May 8, 2019- BEET.TV- Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT…
Vilade Settles In To PREMION Post
April 2, 2019- RADIO + TELEVISION BUSINESS REPORT- TEGNA‘s “premium” CTV/OTT advertising platform for regional and local advertisers has a new head of sales and…
TEGNA’s Premion Is Bringing Ad-Supported OTT To Local
April 2, 2019- TV(R)EVENUE- 50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the…
Premion Taps Vilade As Head Of Sales
March 28, 2019- MEDIAPOST- Premion, the TEGNA-owned CTV and OTT video advertising platform for regional and local advertisers, has tapped John Vilade as its head…
Vilade Joins Premion as VP, Head of Sales
March 27, 2019- BROADCASTING + CABLE- Premion, Tegna’s advertising company focusing on over-the-top and connected TV, named John Vilade as VP and head of sales.…
John Vilade To Head Premion Ad Sales
March 27, 2019- TV NEWS CHECK- Premion, Tegna’s CTV/OTT advertising solution for regional and local advertisers, named John Vilade its new head of sales and…
Premion Appoints John Vilade to Leads its Rapidly Scaling Streaming TV Advertising Sales Business
March 27, 2019 – NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the appointment of John…
TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience
March 14, 2019- ADEXCHANGER- Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV…