Ad Fraud On OTT Is Real; Here’s How To Put An End To It
March 11, 2019 – FORBES – It used to be that the only time the words “TV” and “ad fraud” were mentioned in the same…
MadHive Uses AI, Blockchain to Key on Ad Fraud
March 8, 2019 – LIGHT READING- NEW YORK, N.Y. — MadHive, the technology company best known for innovations in cryptography and advertising, today launched a…
Tegna Unit Using MadHive Blockchain to Curb Fraud
March 7, 2019- BROADCASTING + CABLE- Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target…
OTT Ad Inventory: 18% Is Fraudulent
March 7, 2019- MEDIAPOST- The advertising technology firm MadHive says based on its own internal estimates, 18% of over-the-top video ad requests are fraudulent. The…
Ad-Supported Connected TV Takes Center Stage
February 8, 2019- BROADCASTING + CABLE- “For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired…
Important Message from Premion
The following message is being shared with Premion customers today. Dear Valued Premion Partner, I’m writing to let you know about an issue we recently…
2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It
December 20, 2018- ADWEEK- Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year…
Tegna’s Premion launches new OTT audience measurement platform
April 10, 2018- FIERCE VIDEO- Tegna’s OTT ad solution Premion has launched a new data management platform called Premion Audience Selects which it says includes 2,000…
Premion Launches Data Management Platform
April 9, 2018- TV NEWS CHECK- Tegna’s OTT ad solution platform Premion today launched its proprietarily-built data management platform (DMP) called Premion Audience Selects that…
Primo Trio: Regional Sales Leaders Picked At Premion
November 27, 2018- RADIO + TELEVISION BUSINESS REPORT- Premion, TEGNA‘s CTV/OTT advertising solution for regional and local advertisers, is welcoming three new regional sales leaders “to…