How to crack the code of awesome CTV ads

August 16, 2022
The Drum

Designing high-performing ads for CTV is simpler than it might seem – marketers need only tap into consumers’ desire for entertainment while working within the bounds of the channel, argues Brightline’s director of product design Tim Farrer.

Streaming video ads are rolling out faster than pancakes at Waffle House. More than half of advertisers using connected television (CTV) or over-the-top (OTT) media will increase spending, with an average lift of 22%, according to a new study by Advertiser Perceptions and Premion.

As the market grows more crowded, marketers are under more pressure to stand out. Unfortunately, their default is often to go the old-school route with linear 30-second video spots. But this is like ordering toast for dinner at a Michelin restaurant when the whole menu offers a contemporary selection of interactive, personalized and shoppable add-ons.

Up Next

Cynopsis logo

Congratulations to Annmarie Gatti & Sandra Baez for being honored as Top Women in Media 2022 by Cynopsis

August 9, 2022 | By Tom Cox

I’m incredibly excited and proud to share that two of our women leaders have been honored in this year’s Top Women in Media Awards by…