Don’t Play it Safe and Expect to Win: What to Know about OTT Advertising this Fall

October 11, 2022

Author: Keith Norman, Head of Political Sales, Premion.

With just a few weeks remaining until the November midterms, political campaigns are ratcheting up their spend on the projected $9.7 billion in political ad spending this cycle — and more ad dollars are flowing to valuable ad-supported streaming TV as political marketers realize that streaming TV has become essential to reach and win over voters.  

Read more and watch the video on Campaigns & Elections here.

Up Next

mediapost logo

Turning Up the Efficacy Dial with CTV Advertising this Holiday Shopping Season

September 20, 2022 | By John Vilade

Author: John Vilade, Head of Sales, Premion. The 2022 holiday shopping season is upon us! This year, U.S. holiday retail sales are expected to reach…