CTV/OTT Advertisers Plan 22% Spending Increases in 2022
More than half of advertisers using CTV/OTT will increase spending, according to new survey from Advertising Perceptions and Premion
NEW YORK—More than half of advertisers using connected TV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion.
The survey reveals that the ability of CTV advertising to precision target and achieve full-funnel brand goals are fueling the CTV spending.
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