Connected TV, OTT Ad Spend Surge Predictions Stand
While Wells Fargo Securities’ analyst Steven Cahall is warning of an “ad recession” due to inflationary trends and continued economic uncertainty and slashed his target prices for both iHeartMedia and Audacy Corp., advertiser demand for “over-the-top” television doesn’t seem to be slowing down.
But, that’s a finding being shared by the TEGNA-owned Connected TV and OTT ad platform for regional and local advertisers.
As such, TEGNA-owned Premion has a vested interested in sharing sweet data designed to keep business growth healthy.
The just-released 2022 CTV/OTT Advertiser Survey from Premion and Advertiser Perceptions seeks to accomplish this, as it shares that “more than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%.”
Premion and Advertiser Perceptions boast of how “investment and optimism for CTV advertising are already high” and continue to rise, “fueled by its ability to precision target and achieve full-funnel brand goals.”