Premion Hires Al Behmoiras As Head Of Political Sales
Exec had been with FreeWheel Premion, Tegna’s local streaming ad sales company, said it named Al Behmoiras as head of political sales. Behmoiras had been…
Premion Welcomes Al Behmoiras as Head of Political Sales
Behmoiras Appointment Bolsters Premion’s Leadership in Convergent Marketplace, Addresses Growing CTV Demand for 2024 Election Cycle September 14, 2023 – NEW YORK – Premion, an…
Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data
Sales rose 112% in one month A campaign submitted by Premion for Ken Ganley Kia New Port Richey won the 2023 Advanced Advertising Innovation Award…
Congratulations to Jackie Sunderland for being honored as Top Women in Media 2023 by CYNOPSIS
Author: Tom Cox, President, Premion. It gives me great pride to share that our Jackie Sunderland have been honored in this year’s Top Women in…
New Survey: Uncovering the Intrinsic Value of Premium Content for CTV Advertisers
Author: John Vilade, Head of Sales, Premion. Not all content is created equal, especially when it comes to navigating the fragmented streaming TV landscape. The…
How Brands and Retailers are Supercharging Sales Conversion with CTV Advertising
Author: Dave Marquard, Head of Product, Premion. Analysts are optimistic about improving advertising growth for the second half of the year, with data showing that…
CTV/OTT Advertiser Study: Why More Ad Dollars are Flowing to CTV
Author: Annmarie Gatti, Head of Marketing, Premion. As we enter the second half of the year, revised industry forecasts have come out on advertising spending…
Cynopsis Special Report: 2023 CTV/OTT Advertiser Survey: What’s Behind the Resilience and Spend Shift?
As we embark on the second half of the year, dollars working smarter for advertisers take center stage amidst a continued seismic shift in video…
Two in three CTV/OTT advertisers plan to increase spending: Premion
Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy. Two in three advertisers using CTV/OTT will increase spending, with…
65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media…