Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal
Earns Second Distinct TAG Certification as Industry Trusted CTV Advertising Platform October 28, 2022 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform…
Don’t Play it Safe and Expect to Win: What to Know about OTT Advertising this Fall
Author: Keith Norman, Head of Political Sales, Premion. With just a few weeks remaining until the November midterms, political campaigns are ratcheting up their spend…
Turning Up the Efficacy Dial with CTV Advertising this Holiday Shopping Season
Author: John Vilade, Head of Sales, Premion. The 2022 holiday shopping season is upon us! This year, U.S. holiday retail sales are expected to reach…
A New Era of Personalized CTV Advertising is Here
Author: Dave Marquard, Head of Product, Premion. The rapid shift in dollars flowing to ad-supported streaming TV has spurred new innovations — and it’s enabling…
How to crack the code of awesome CTV ads
Designing high-performing ads for CTV is simpler than it might seem – marketers need only tap into consumers’ desire for entertainment while working within the…
Congratulations to Annmarie Gatti & Sandra Baez for being honored as Top Women in Media 2022 by Cynopsis
Author: Tom Cox, President, Premion. I’m incredibly excited and proud to share that two of our women leaders have been honored in this year’s Top…
New Study: More than Half of Advertisers Using CTV/OTT Will Increase Spending
Author: John Vilade, Head of Sales, Premion. While our macro-environment is in a state of constant change, we’ve uncovered the one constant — advertisers are…
More than half of US advertisers using CTV, OTT to increase spending
Investment and optimism for connected TV (CTV) advertising are high and continuing to rise fuelled by its ability to precision target and achieve full-funnel brand…
Connected TV, OTT Ad Spend Surge Predictions Stand
While Wells Fargo Securities’ analyst Steven Cahall is warning of an “ad recession” due to inflationary trends and continued economic uncertainty and slashed his target prices for both iHeartMedia…
Survey: Over half of CTV/OTT advertisers to increase spend
More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released…