Beyond Impressions: Uncovering the Power of Brand Lift Studies for CTV Advertisers
Author: Heather Tatarsky, Director of Product Marketing, Premion. CTV has become a powerful full-funnel advertising medium — with brands and marketers across categories fully embracing and…
Premion’s Tom Cox On How Local Broadcasters Are Embracing the Shift To Streaming
“In the US, adults are spending nearly five hours a day watching TV and almost 40% of that is through streaming nowadays*. So, broadcasters have…
AdExchanger News: You’re Hired!
Premion hires Al Behmoiras as head of political sales. Read more on AdExchanger here.
Premion Welcomes A Political Sales Head
NEW YORK — Premion, TEGNA’s Connected TV and OTT advertising platform for regional and local advertisers, is welcoming a Head of Political Sales. With extensive experience…
PREMION Featured in TVREV’s Special Report, “Local TV: Perils & Promise in the Age of Streaming”
Premion is featured in TVREV‘s latest Special Report, titled “Local TV: Perils & Promise In The Age Of Streaming.” The report delves into the transformative impact…
Premion has named Al Behmoiras as Head of Political Sales
Behmoiras joins from Freewheel, where he served as North American Head of Sales, Demand Ad Tech. Read more on Cynopsis here.
Premion Adds Al Behmoiras As Head Of Political Sales
The sales veteran will oversee the Tegna unit’s political sales efforts, drive new business development and manage relationships with political agencies and consultants. Premion, Tegna’s…
Premion Hires Al Behmoiras As Head Of Political Sales
Exec had been with FreeWheel Premion, Tegna’s local streaming ad sales company, said it named Al Behmoiras as head of political sales. Behmoiras had been…
Premion Welcomes Al Behmoiras as Head of Political Sales
Behmoiras Appointment Bolsters Premion’s Leadership in Convergent Marketplace, Addresses Growing CTV Demand for 2024 Election Cycle September 14, 2023 – NEW YORK – Premion, an…
Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data
Sales rose 112% in one month A campaign submitted by Premion for Ken Ganley Kia New Port Richey won the 2023 Advanced Advertising Innovation Award…