Advanced Ad 2017: Keep It Simple

October 18, 2017

October 18, 2017- MULTICHANNEL NEWS- New York — Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and…

Broadcasters Mull OTT Possibilities, Payouts

October 18, 2017

October 18, 2017- TV NEWS CHECK- NEW YORK — While revenues from over-the-top (OTT) video services may still be nonexistent for most broadcasters, stations need…

Is OTT A Broadcast Or Digital Buy?

September 27, 2017

September 27, 2017- MEDIAPOST- The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform…

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