TEGNA’s Premion acquires CTV-focused DSP Octillion
February 2, 2024
TEGNA announced that its CTV/OTT advertising platform Premion has signed an agreement to acquire Octillion Media, a demand-side platform (DSP) focused on Local CTV/OTT advertising.
Financial terms of the deal were not disclosed.
The acquisition aims to enhance Premion’s presence in the burgeoning CTV marketplace by merging Octillion’s technology with Premion’s local CTV/OTT advertising solution.
“Octillion is precisely the type of smart bolt-on acquisition we have long considered to accelerate our already successful organically grown Premion business,” said Dave Lougee, president and CEO, TEGNA.
Read more on Mobile Marketing Reads here.
