In The News

Author: Tom Cox, President, Premion. Even as consumers have eagerly returned to socializing in live settings, the streaming habits of convenience, choice and control are…

Author: Keith Norman, Head of Enterprise Sales, Premion. With the kick-off of open enrollment season, healthcare is top-of-mind for many consumers. The healthcare industry is…

Author: Keith Norman, Head of Enterprise Sales, Premion. With consumers embracing online and mobile ordering, drive-thru and curbside pick-up options, quick-serve restaurants (QSRs) have proven…

Author: Keith Norman, Head of Political Advertising, Premion. The stakes are higher than ever for political campaigns. With each passing election cycle, every vote counts…

Premium Matters: Practical Advice for a Complex Ecosystem Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of…

Author: Justin Gutschmidt, Head of National Sales, Premion. Consumers are embracing ad-supported streaming TV in a major way. These free and lower priced ad-supported tiers…

Author: John Vilade, Head of Sales, Premion. The pandemic has accelerated consumer behaviors and trends that are redefining a new era of TV consumption —…

Author: Justin Gutschmidt, Head of National Sales, Premion. Stay-at-home streaming surge has permanently shifted TV-watching habits We’ve now reached an inflection point with streaming TV…

Author: Dave Marquard, Head of Product, Premion. Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations…

Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace — but still far less than local advertisers invest when it comes…