Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal
Earns Second Distinct TAG Certification as Industry Trusted CTV Advertising Platform
October 28, 2022 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, today announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting criminal activity, increasing trust and promoting brand safety in the digital advertising industry. In 2020, Premion earned the TAG Certified Against Fraud Seal.
“Brand safety is a top advertiser priority. We built Premion since inception as a trusted platform for advertisers by only sourcing inventory from premium, reputable publisher partners that people know and trust,” said Tom Cox, President of Premion. “We’re proud of achieving this second and distinct recognition from TAG. Premion was already certified against ad fraud, and now we are also brand-safety certified, which requires a separate and rigorous vetting process.”
As a core business imperative, Premion prioritizes knowing and understanding its source inventory, and never purchases inventory from open exchanges — and provides full transparency of every impression delivered across content partners down to the network level for advertisers. As a testament to the company’s brand safety commitments, Premion was awarded the Cynopsis Model D Award for Outstanding Brand Safety Strategy in 2021 and members of the product team have been independently certified as Brand Safety Officers by the Brand Safety Institute.
The mission of the TAG Brand Safety Certified Program is to significantly reduce the risk of the misplacement of advertising on digital media of all types, thereby upholding brand safety and protecting the integrity of digital advertising. Premion secured the TAG Brand Safety Certified Seal by employing thorough processes and comprehensive systems to adhere to TAG’s strict compliance standards.
“Our TAG Brand Safety Certified Program serves the digital advertising supply chain by providing transparency, choice and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework that increases the value of certified sellers’ inventory,” said Mike Zaneis, CEO of TAG. “We commend Premion for its commitment to building a safe and trustworthy supply chain by adopting the industry’s best practices for brand safety and ad fraud protection.”
“We’ve invested significantly in our capabilities to delivering the utmost level of accountability as the trusted and secure CTV advertising platform,” said Dave Marquard, Head of Product at Premion. “Our latest TAG recognition affirms our industry reputation for operating to the highest industry standards in promoting brand safety and combating piracy. This, in addition to our TAG certified against fraud seal, sets Premion apart as a premium partner of choice for local and regional advertisers.”
Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. (NYSE: GTN) acquired a minority stake in Premion in 2020. With directly sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety, making it easy for advertisers to target and reach engaged audiences at scale. Premion was recognized with the 2022 Cynopsis Best of the Best award for Best Ad Tech Solution. In 2021, Premion won four industry awards: the Tech Leadership Award for Best OTT and Streaming Technology, and the Cynopsis Model D Awards for Best Audience-Based Buying Platform, Outstanding Brand Safety Strategy and Best Direct to Consumer Campaign, and the company has earned the TAG Certified Against Fraud Seal and the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). For more information, visit www.premionmedia.com.