The New Rules Ahead for Streaming TV Advertising: A Premion & BIA Special Report
Author: John Vilade, Head of Sales, Premion. The pandemic has accelerated consumer behaviors and trends that are redefining a new era of TV consumption —…
CTV Buying Myths to Overcome in the Post-Pandemic Era
Author: Justin Gutschmidt, Head of National Sales, Premion. Stay-at-home streaming surge has permanently shifted TV-watching habits We’ve now reached an inflection point with streaming TV…
Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era
Author: Dave Marquard, Head of Product, Premion. Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations…
Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace — but still far less than local advertisers invest when it comes…
Premion Shows Station Groups the Way to Over-The-Top Revenue
TEGNA, Gamut provide local on-ramp to advanced advertising Over-the-top advertising has become a surprisingly important business for companies that have been stockpiling local television stations. Early…
Premion Expands Partnership with IHS Markit into Auto Market
Will leverage data from IHS’ Polk Automotive Solutions to offer CTV and OTT ad platform for automotive advertisers NEW YORK—Premion has expanded its partnership with…
Premion Expands Deal With Polk To Help Auto CTV Campaigns
Data about vehicle buyers provides targeting, attribution Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions…
Premion Expands Polk Automotive Data For CTV/OTT
Tegna’s regional/ local CTV/OTT platform Premion has expanded its partnership with IHS Market to enable users to apply Polk data to target and measure automotive…
Premion Expands CTV & OTT Capabilities with Polk Automotive Solutions by IHS Markit
Reaching High-Value Audiences and Matching Verified Car Sales for Automotive Advertisers June 14, 2021 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform…
Tegna Selects TVSquared For Crossplatform Measurement
Tegna today announced that TVSquared has been chosen to power crossplatform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app…