Premion Expands Deal With Polk To Help Auto CTV Campaigns
Data about vehicle buyers provides targeting, attribution Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions…
Premion Expands Polk Automotive Data For CTV/OTT
Tegna’s regional/ local CTV/OTT platform Premion has expanded its partnership with IHS Market to enable users to apply Polk data to target and measure automotive…
Premion Expands CTV & OTT Capabilities with Polk Automotive Solutions by IHS Markit
Reaching High-Value Audiences and Matching Verified Car Sales for Automotive Advertisers June 14, 2021 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform…
Tegna Selects TVSquared For Crossplatform Measurement
Tegna today announced that TVSquared has been chosen to power crossplatform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app…
Why Streaming TV Advertising is Primed for the Travel Resurgence
Author: Keith Norman, Head of Political Sales, Premion. The U.S. travel rebound is in full swing as vaccinated Americans are ready and eager to travel.…
Premion Welcomes Ed Ziskind and Yvette Lapompe to Further Bolster Sales & Product Teams
We’re thrilled to welcome two senior leaders: Ed Ziskind, Northeast Regional Sales Director and Yvette Lapompe, Director of Product. These new appointments strengthen Premion’s sales…
Tegna outlines local-content strategy at NewFronts
Tegna offered a pitch to advertisers Tuesday at IAB 2021 NewFronts that amounted to: Trust us, because our viewers already do. The Tysons Corner, Va., firm—among the…
NewFronts: Tegna Adds Attribution For Auto, Travel Campaigns
Station group getting data from IHS Markit, Arrivalist Tegna said it will provide expanded measurement of the results of linear and streaming ad campaigns for…
How Banks are Capitalizing on the Growing Streaming TV Opportunities to Reach Banking Consumers
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has accelerated consumer adoption of digital banking, with banks evolving at a dramatic speed to…
Deep Dive into Local OTT Ad Trends
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in…