Why Streaming TV Advertising is Primed for the Travel Resurgence
Author: Keith Norman, Head of Political Sales, Premion. The U.S. travel rebound is in full swing as vaccinated Americans are ready and eager to travel.…
Premion Welcomes Ed Ziskind and Yvette Lapompe to Further Bolster Sales & Product Teams
We’re thrilled to welcome two senior leaders: Ed Ziskind, Northeast Regional Sales Director and Yvette Lapompe, Director of Product. These new appointments strengthen Premion’s sales…
Tegna outlines local-content strategy at NewFronts
Tegna offered a pitch to advertisers Tuesday at IAB 2021 NewFronts that amounted to: Trust us, because our viewers already do. The Tysons Corner, Va., firm—among the…
NewFronts: Tegna Adds Attribution For Auto, Travel Campaigns
Station group getting data from IHS Markit, Arrivalist Tegna said it will provide expanded measurement of the results of linear and streaming ad campaigns for…
How Banks are Capitalizing on the Growing Streaming TV Opportunities to Reach Banking Consumers
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has accelerated consumer adoption of digital banking, with banks evolving at a dramatic speed to…
Deep Dive into Local OTT Ad Trends
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in…
Cynopsis Special Report: 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead
Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent…
3 Marketer Imperatives for Seizing Post-Pandemic CTV Opportunities
Author: Keith Norman, Head of Political Sales, Premion. With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of…
As OTT/CTV Lures Ad Dollars, Challenges Loom for Political Media Buyers
As OTT/ CTV lures more ad dollars, it’s more important than ever for political buyers to do their homework and vet their providers to achieve…
Premion Wins 2021 Tech Leadership Awards for Best OTT and Streaming Technology
2021 is shaping up to be another momentous year. Premion was awarded the 2021 Tech Leadership Awards in the Best OTT and Streaming Technology product…