2 in 3 Advertisers Using CTV/OTT Will Increase Spending, Finds New Advertiser Perceptions and Premion Survey

June 28, 2023

Premium Video Content, Brand Safety, and Ad Fraud Prevention Remain Top Priorities

Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23%, according to a new 2023 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers.

The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by the ability to capture declining TV audiences (46%), provide the benefits of TV with digital capabilities (44%), and the ability to achieve full-funnel objectives (39%). Additionally, among advertisers who are increasing their CTV/OTT ad spending in 2023, a majority (62%) are reallocating their budgets from digital, social media, or linear TV to fund their increased spend on CTV/OTT advertising, while one in three advertisers are utilizing new ad budgets for this purpose.

Read more on MarTechSeries here.

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