Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds
June 28, 2023
62% are moving funds from digital, social and linear TV
A new survey found that 62% of advertisers are shifting their ad budget from digital, social media and linear TV to increase their spending on connected TV and over-the-top advertising.
According to the survey, conducted for Premion by Advertiser Perceptions, 46% of advertisers said they were spending more on CTV to capture declining TV audiences, 44% to get the benefits of TV with digital capabilities and 39% said they wanted to achieve full-funnel marketing objectives.
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