In The News

Premion, a leader in Connected TV and Over-the-Top advertising owned by TEGNA Inc., boosts its market presence by acquiring demand-side platform Octillion Media, aiming to…

The acquisition of the DSP will expand Premion’s CTV ad capabilities TYSONS, Va.—Tegna has announced that its CTV/OTT ad platform Premion has acquired Octillion Media,…

Tegna said its Premion over-the-top advertising unit has acquired Octillion Media, which runs a demand side platform focused on connected TV advertising. The deal will boost Premion’s CTV…

Octillion is a next-generation demand-side platform focused on local CTV/OTT advertising. Tegna says the acquisition will expand Premion’s capabilities in the CTV marketplace by combining…

TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities Tysons, Va. – TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading…

Author: Dave Marquard, Head of Product, Premion. Streaming TV advertising has emerged as a powerful full-funnel advertising medium, with BIA forecasting that CTV/OTT will be…

Author: Tom Cox, President, Premion. Amid a dynamic economic backdrop, connected TV (CTV) advertising has emerged at the forefront of advertising growth this year. Consumers…

Author: Heather Tatarsky, Director of Product Marketing, Premion. While big-budget national advertisers led the charge in embracing Connected TV (CTV) advertising, the landscape has evolved…

Author: John Vilade, Head of Sales, Premion. In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and…

Author: Al Behmoiras, Head of Political, Premion. The 2024 election campaigns are already heating up and poised to set new records in political ad spending…