Co-Viewing — I Want it All!
Author: John Vilade, Head of Sales, Premion. Growing up I learned a valuable life lesson of exploring the full value of a purchase — through…
The State of Audience Measurement Depends on Who You Ask
There have been major moves lately to address the challenges of audience measurement, including the joint industry committee formed to establish a third-party measurement certification…
CTV/OTT advertising platform Premion shared insights from a co-viewing study
The co-viewing study from TVision showed Premion’s CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention. Among the TVision CTV Co-Viewing study findings: * Premion…
Premion Achieves Co-Viewing Scores Above Industry Norms: TVision Study
Premion, a premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV inventory exceeds industry benchmarks for co-viewing and capturing…
Co-Viewing Helps Boost Streaming Reach
A new report from Tvision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming. The study, which was conducted using data…
CTV/OTT advertising platform Premion shared insights from a co-viewing study
The co-viewing study from TVision showed Premion’s CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention. Among the TVision CTV Co-Viewing study findings: *…
Premion Achieves Co-Viewing Scores Above Industry Norms, Finds TVision Study
CTV Co-Viewing Study Reinforces the Value of Prioritizing Premium CTV Content for Advertisers Premion, an industry-leading premium Connected TV (CTV)/OTT advertising platform for regional and local…
Linear TV Loses To Connect TV. Says Who?
Consumers are watching more TV on ad-supported streaming platforms and they’re more likely to watch Connected TV content with friends and family than linear TV.…
Premion CTV Inventory Study Finds Higher Co-Viewing, Attention
Advertisers get larger audiences All connected TV ad inventory is not created equal. According to a study conducted for Tegna’s Premion advanced advertising unit by TVision, commercials…
Premion Achieves Co-Viewing Scores Above Industry Norms, Finds TVision Study
CTV Co-Viewing Study Reinforces the Value of Prioritizing Premium CTV Content for Advertisers April 6, 2023 – NEW YORK – Premion, an industry-leading premium Connected…