Tegna’s Premion Acquires Octillion Media

February 1, 2024

The acquisition of the DSP will expand Premion’s CTV ad capabilities

TYSONS, Va.—Tegna has announced that its CTV/OTT ad platform Premion has acquired Octillion Media, a demand-side platform (DSP) focused on local CTV/OTT advertising. The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s local CTV/OTT advertising solution.

“Octillion is precisely the type of smart bolt-on acquisition we have long considered to accelerate our already successful organically grown Premion business,” said Dave Lougee, president and CEO, Tegna.

“We are thrilled to announce the acquisition of Octillion Media,” added Tom Cox, president of Premion and senior vice president, corporate development, Tegna. “We built Premion with a local-first mindset from the start. The acquisition of Octillion Media provides us with a proven purpose-built local CTV platform to further enable product innovation, improve operational efficiencies, and drive accelerated growth. Local relevance remains a top advertiser priority, and the addition of Octillion’s technology will enhance our ability to meet ever-evolving customer needs and drive value for our clients.”

Read more on TV Tech here.

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