Premion expands digital advertising dominance with Octillion Media acquisition
Premion, a leader in Connected TV and Over-the-Top advertising owned by TEGNA Inc., boosts its market presence by acquiring demand-side platform Octillion Media, aiming to enhance local advertising capabilities.
Premion, a premium Connected TV (CTV) and Over-the-Top (OTT) advertising company owned by media giant TEGNA Inc., has significantly bolstered its stake in the digital advertising market through the strategic acquisition of Octillion Media, a leading demand-side platform (DSP) specializing in local CTV and OTT advertising.
This move positions Premion to harness Octillion Media’s advanced technology, further enhancing its foothold in the CTV advertising sphere, where localized content and targeted advertising have become increasingly important for brands seeking to connect with regional audiences.
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