In The News

March 8, 2019 – LIGHT READING- NEW YORK, N.Y. — MadHive, the technology company best known for innovations in cryptography and advertising, today launched a…

March 7, 2019- BROADCASTING + CABLE- Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target…

March 7, 2019- MEDIAPOST- The advertising technology firm MadHive says based on its own internal estimates, 18% of over-the-top video ad requests are fraudulent. The…

February 8, 2019- BROADCASTING + CABLE- “For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired…

The following message is being shared with Premion customers today. Dear Valued Premion Partner, I’m writing to let you know about an issue we recently…

December 20, 2018- ADWEEK- Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year…

April 10, 2018- FIERCE VIDEO- Tegna’s OTT ad solution Premion has launched a new data management platform called Premion Audience Selects which it says includes 2,000…

April 9, 2018- TV NEWS CHECK- Tegna’s OTT ad solution platform Premion today launched its proprietarily-built data management platform (DMP) called Premion Audience Selects that…

November 27, 2018- RADIO + TELEVISION BUSINESS REPORT- Premion, TEGNA‘s CTV/OTT advertising solution for regional and local advertisers, is welcoming three new regional sales leaders “to…

November 27, 2018- MEDIAPOST- Premion, TEGNA’s connected TV and over-the-top video advertising platform, is beefing up its regional sales teams in an effort to grow…