In The News

October 21, 2019- FIERCE VIDEO Ampersand – the TV advertising sales and technology company owned in partnership by Charter, Comcast and Cox – has partnered…

October 21, 2019- BROADCASTING + CABLE- Tegna’s Premion said it reached an agreement to use measurement from Comscore for its over-the-top and connected TV advertising…

October 7, 2019- MEDIAPOST- E.W. Scripps Company is joining other big TV station groups in offering ad inventory on a number of OTT TV programming/app…

July 15, 2019- MEDIAPOST- The proliferation of content options across platforms, screens and devices, and the continued splintering of audiences brings increasing fragmentation woes for…

May 22, 2019- BEET.TV- While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is…

May 16, 2019- FORBES- For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact,…

May 13, 2019- BEET.TV- When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly…

May 8, 2019- BEET.TV- Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT…

April 2, 2019- RADIO + TELEVISION BUSINESS REPORT- TEGNA‘s “premium” CTV/OTT advertising platform for regional and local advertisers has a new head of sales and…

April 2, 2019- TV(R)EVENUE- 50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the…