Cord-Cutters and Cord-Nevers Spark the New Era of Advertising
November 14, 2017- CHEDDAR TV- The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Jim…
The Company Bringing Advertising to the Cord-Cutting Generation
11/13/17- CHEDDAR TV- It’s a new age for advertising. Premion president Jim Wilson joined us at the New York Stock Exchange to discuss how the…
Blockchain Technology Moving Into Cable, Advertising Sectors
October 24, 2017- MULTICHANNEL NEWS- There’s much more than advanced advertising embedded in the march of blockchain technology into the cable and media business. Media…
Broadcast, Cable Ad Ventures Eye Opportunities With Blockchain
October 23, 2017- BROADCASTING + CABLE- Distributed Ledger technology — or blockchain — is slowly working its way into the media business. Blockchain has popped…
Advanced Ad 2017: Keep It Simple
October 18, 2017- MULTICHANNEL NEWS- New York — Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and…
Broadcasters Mull OTT Possibilities, Payouts
October 18, 2017- TV NEWS CHECK- NEW YORK — While revenues from over-the-top (OTT) video services may still be nonexistent for most broadcasters, stations need…
Creating Local TV Strategies To Monetize OTT
October 3, 2017- TV NEWS CHECK- OTT monetization strategies, specialized for local TV broadcasters, will be the focus of a panel session to be presented…
Is OTT A Broadcast Or Digital Buy?
September 27, 2017- MEDIAPOST- The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform…
Thrusting Broadcasters into the Digital Future
September 13, 2017- FIERCE BROADCASTING EBOOK- Broadcasters are clearly pushing toward the digital horizon. Amid aging, analog systems, broadcasters and their vendor partners see this…
The Path Forward For Our Advertising Transparency Agenda
August 4, 2018- FORBES TECHNOLOGY COUNCIL- By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two…