Tegna, FreeWheel Extend Partnership

January 8, 2021

TYSONS, Va. & NEW YORK—Tegna and FreeWheel have signed a new multi-year partnership designed to enhance Tegna’s business operations, including automating the way Tegna’s buyers and sellers transact through the Premion CTV/OTT advertising platform.

The Premion platform is used by regional and local advertisers. With this new deal, Premion will continue to use FreeWheel’s Strata ad management platform to enable more than 1,100 agencies access to Premion’s video inventory from more than 125 publishers. With FreeWheel technology, Premion can facilitate automation and increase agency access to its OTT inventory.

The Strata platform will also process electronic orders through ePort, an automated platform for purchasing ads from local TV stations. Tegna connects with agencies through ePort, enabling sellers to receive electronic orders from buyers, send makegoods back to the buying platform and receive revisions electronically.

Read more on TV Technology.

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