Can Campaigns Capitalize on the Rise of OTT?
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising
Author: John Vilade, Head of Sales, Premion. As we close out the decade and reflect upon 2019, the transition to Connected TV (CTV) and over-the-top…
Bringing Transparency To Political Advertising On Connected TV
December 6, 2019- MEDIAPOST- The 2020 elections are heating up and political advertisers are set to shell out record spending to drive home their campaign…
How The MRC Is Fighting OTT Fraud
NOVEMBER 20, 2019- TV(R)EVENUE- For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live…
Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
OCTOBER 29, 2019- TV(R)EVENUE- The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors,…
Comscore signs deal with Premion for ad measurement
October 22, 2019- DIGITAL TV EUROPE- Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to be the measurement provider…
Can Comscore Turn The Corner, Thanks To TEGNA?
October 22, 2019- RADIO + TELEVISION BUSINESS REPORT- With its stock languishing under $3 a share since early August, Comscore is entering the fourth quarter of 2019…
Cable-backed Ampersand taps TVSquared for attribution data
October 21, 2019- FIERCE VIDEO Ampersand – the TV advertising sales and technology company owned in partnership by Charter, Comcast and Cox – has partnered…
Premion Using Comscore to Measure OTT Ads
October 21, 2019- BROADCASTING + CABLE- Tegna’s Premion said it reached an agreement to use measurement from Comscore for its over-the-top and connected TV advertising…
E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
October 7, 2019- MEDIAPOST- E.W. Scripps Company is joining other big TV station groups in offering ad inventory on a number of OTT TV programming/app…