TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion
TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion, TEGNA’s CTV/OTT advertising business. Gray will serve…
Tegna Sells Stake in Premion Ad Unit to Gray
Tegna said it agreed to sell a minority interest in Premion, its connected TV and over-the-top advertising business to Gray Television. Gray will be reselling…
Gray Takes A Minority Stake in TEGNA’s CTV/OTT Ad Business
TEGNA’s connected TV and “over-the-top” (OTT) advertising business has just received a shot in the arm from another broadcast TV company — one that recently merged…
Tegna And Gray Form OTT Partnership
Tegna Inc. and Gray Television today jointly announced a strategic partnership in which Gray will acquire a minority ownership interest in Premion, Tegna’s Connected TV…
Can Campaigns Capitalize on the Rise of OTT?
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising
Author: John Vilade, Head of Sales, Premion. As we close out the decade and reflect upon 2019, the transition to Connected TV (CTV) and over-the-top…
Bringing Transparency To Political Advertising On Connected TV
December 6, 2019- MEDIAPOST- The 2020 elections are heating up and political advertisers are set to shell out record spending to drive home their campaign…
How The MRC Is Fighting OTT Fraud
NOVEMBER 20, 2019- TV(R)EVENUE- For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live…
Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
OCTOBER 29, 2019- TV(R)EVENUE- The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors,…
Comscore signs deal with Premion for ad measurement
October 22, 2019- DIGITAL TV EUROPE- Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to be the measurement provider…