AdLedger Announces First Round of Advisory Board Members
June 21, 2019- MARTECH ADVISOR- New York, NY: AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, today announced…
Premion Adds OTT Publishing and Data Executives Joel Fineman and Peter Ilberg
June 4, 2018- PRESS RELEASE- Premion announced today new hires for key positions to accelerate its ability to serve the rapidly-evolving over-the-top (OTT) advertising market.…
Tegna’s Premion Adds OTT, Data Execs
June 4, 2018- TV NEWS CHECK- Tegna Inc. and Premion announced on Monday new hires for key positions to “accelerate Premion’s ability to serve the…
How Data Will Come Into Play in OTT Advertising
May 23, 2018- ADWEEK- We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale…
Tegna’s Premion Starts Data Management Platform For OTT
April 10, 2018- MEDIAPOST- TV station group Tegna and its OTT advertising platform Premion have begun a data management platform called Premion Audience Selects. Jim…
TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers
April 9, 2018- BUSINESS WIRE- MCLEAN, Va.– TEGNA Inc. (NYSE: TGNA) and Premion today launched its proprietarily-built data management platform (DMP) called Premion Audience Selects…
Tegna Invests in Tubi TV, Growing OTT Position
January 23, 2018- BROADCASTING + CABLE- Tegna said it made a strategic investment in free streaming and TV movie network Tubi TV. The move grows Tegna’s…
How OTT Will Innovate In 2018
January 23, 2018- FORBES- 2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger. This year, eMarketer estimates that…
Frequency Capping Is Far From Solved In Connected TV
January 16, 2018- ADEXCHANGER- Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video…
The Path Toward Standardization In OTT Advertising
December 18, 2017- ADEXCHANGER- It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting…