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Premion Adds Regional Sales Managers in L.A., Boston, Philly
November 27, 2018- BROADCASTING + CABLE- Premion, Tegna’s connected TV and over-the-top advertising unit, said it hired three new regional sales heads amid accelerating growth…
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Premion Expands Regional Sales Leadership Team
November 27, 2019- TV NEWS CHECK- Premion, Tegna’s premium CTV/OTT advertising solution for regional and local advertisers, today added three new regional sales leaders to…
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Premion Expands Regional Sales Leadership Team to Further Increase National Reach
Adds Shawn Edwards, Doug Tierney and Tony Mastromatteo to Lead Los Angeles, San Francisco, Boston & Philadelphia Markets November 27, 2018 – NEW YORK –…
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Connected TV: The challenges and opportunities for marketers
November 12, 2018- CLICKZ- “The Situation is so much cooler now that he’s off drugs and lasagna is his vice instead” is an actual thing…
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With new tech, TV election ads get personal
November 5, 2018- THE BOSTON GLOBE- With the midterm elections here, one last wave of campaign ads is washing across your TV screen. And there’s…
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Why An Appointment Advertising Mindset Is Needed For Connected TV
October 24, 2019- FORBES- Consumers have embraced streaming video platforms, and advertisers are catching up to find their audiences there, which has triggered the accelerated…
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Understanding The Value Of Premium Video Inventory
October 4, 2018- MEDIAPOST- On the heels of Advertising Week, the state of video advertising is among the hottest topics for brand marketers and agencies.…
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The Marketer’s Playbook for Winning Streaming Audiences
September 24, 2018- ADWEEK- By every measure, OTT (aka Connected TV or CTV) viewing is the new normal. With three in four U.S. households now consuming content…
![mediapost logo](https://premion.com/wp-content/uploads/2019/10/1-368x276.png)
Connected TV Options For Political Advertisers
June 26, 2018- MEDIAPOST- The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high…
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AdLedger Announces First Round of Advisory Board Members
June 21, 2019- MARTECH ADVISOR- New York, NY: AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, today announced…