The Pot of Gold at the End of the Pandemic
Our Tom Cox shared his end–of-year perspective on how changes that occurred during the pandemic could change the industry for the better
““The rise in home-bound consumers seeking more entertainment options during the pandemic has resulted in a three to five-year acceleration of where ad-supported OTT was already headed. As local relevance continues to be a top priority, advertisers will invest more in localized OTT campaigns to deliver targeted and contextually relevant messaging to reach their intended customers. Looking ahead, with the availability of better data for audience targeting by location, behaviors and interests, as well as closed-loop attribution capabilities, OTT is proving to be the cost-effective way to extend reach and minimize waste in ad spending that will continue drive greater advertiser demand.” – Tom Cox, President, Premion
Read more lessons learned from 2020 on CYNOPSIS here.