CTV Buying Myths to Overcome in the Post-Pandemic Era
By Justin Gutschmidt, Premion Senior Director, National and Regional Sales
Premion’s Justin Gutschmidt explains how the shift toward cord-cutting and streaming while well underway, the surge in streaming audiences during the pandemic has forever changed TV viewing habits. And as streaming growth spiked, so did the proliferation of ad-supported OTT (over-the-top) services and platforms — bringing more media buying options and more complexity for marketers to navigate. Read the full article here.