Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era

July 20, 2021
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Author: Dave Marquard, Head of Product, Premion.

Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations and the priority platforms for effective targeted advertising. Connected TV (CTV) and over-the-top (OTT) channels have always been cookie-less environments, instead relying on privacy-safe household level identifiers — and are poised for accelerated growth in a cookie-less era.

Read more on MediaPost here.

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