Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era
Author: Dave Marquard, Head of Product at Premion
Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations and the priority platforms for effective targeted advertising. Connected TV (CTV) and over-the-top (OTT) channels have always been cookie-less environments, instead relying on privacy-safe household level identifiers — and are poised for accelerated growth in a cookie-less era. Read the article here.