Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer

July 18, 2021
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Many operations have taken great pains to address how they have big protections against bad actors. For example, Tegna’s longtime Premion business touts the message of Trustworthy Accountability Group’s ‘TAG Certified Against Ad Fraud’ on its site. Read more about this here.

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Premion Shows Station Groups the Way to Over-The-Top Revenue

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TEGNA, Gamut provide local on-ramp to advanced advertising Over-the-top advertising has become a surprisingly important business for companies that have been stockpiling local television stations. Early…