How Political Campaigns Can Win with CTV
Author: Keith Norman, Head of Political Advertising, Premion. The stakes are higher than ever for political campaigns. With each passing election cycle, every vote counts…
Cynopsis Special Report: What You Need to Know to Achieve CTV Advertising Success
Premium Matters: Practical Advice for a Complex Ecosystem Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of…
Navigating the Growing Ad-Supported CTV Buying Opportunities
Author: Justin Gutschmidt, Head of National Sales, Premion. Consumers are embracing ad-supported streaming TV in a major way. These free and lower priced ad-supported tiers…
The New Rules Ahead for Streaming TV Advertising: A Premion & BIA Special Report
Author: John Vilade, Head of Sales, Premion. The pandemic has accelerated consumer behaviors and trends that are redefining a new era of TV consumption —…
CTV Buying Myths to Overcome in the Post-Pandemic Era
Author: Justin Gutschmidt, Head of National Sales, Premion. Stay-at-home streaming surge has permanently shifted TV-watching habits We’ve now reached an inflection point with streaming TV…
Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era
Author: Dave Marquard, Head of Product, Premion. Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations…
Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace — but still far less than local advertisers invest when it comes…
Premion Shows Station Groups the Way to Over-The-Top Revenue
TEGNA, Gamut provide local on-ramp to advanced advertising Over-the-top advertising has become a surprisingly important business for companies that have been stockpiling local television stations. Early…
Premion Expands Partnership with IHS Markit into Auto Market
Will leverage data from IHS’ Polk Automotive Solutions to offer CTV and OTT ad platform for automotive advertisers NEW YORK—Premion has expanded its partnership with…
Premion Expands Deal With Polk To Help Auto CTV Campaigns
Data about vehicle buyers provides targeting, attribution Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions…