A new 2022 CTV/OTT Advertiser Survey found that more than half of advertisers will increase spending
The survey, released by Advertiser Perceptions and Premion, found that 66% of advertisers are shifting budgets from digital, social and linear TV to fund CTV/OTT…
More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey
Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives July 14, 2022 – NEW YORK – More than…
Capitalizing on the Power of Data-Driven CTV to Reach Banking Consumers
Author: Peter Jones, Head of Local Sales, Premion. Banking has become more digital than ever, as consumers have embraced going online to manage their finances.…
Advanced Advertising: Local OTT in Growth Mode
Our Dave Marquard spoke on the “Growing Local OTT” panel at LA TV Week’s Advanced Advertising Summit. Asked about the pitfalls of advertising via connected…
Cynopsis Measurement and Data Conference: The Executive Summary
Speaking at the CYNOPSIS Measurement & Data Conference, our Ed Ziskind shared his insights on driving proof of performance. In the CTV space, “the growth…
3 Ways Marketers are Tapping into the Evolution of Data-Driven CTV
Author: Justin Gutschmidt, Head of National Sales, Premion. In an era of fast-changing market dynamics and uncertainty, the ability for marketers to apply data-driven targeting…
Premion Welcomes Jillian Scarfo to Expand National Sales in the Northeast Region
We’re thrilled to welcome Jillian Scarfo to the National Sales Team as Senior Regional Sales Manager for the Northeast region. With deep experience in local…
Why Travel Marketers are Prioritizing CTV for the Busy Season Ahead
Author: Peter Jones, Head of Local Sales, Premion. Despite rising fuel prices, the travel rebound is back in full force for U.S. leisure travelers. In…
An Audience First Approach: Putting the Personality Back into Marketing
Author: Annmarie Gatti, Head of Marketing, Premion. The end of cookie-based targeting is a transformative moment for advertisers. As digital marketers adjust to the concept…
Cynopsis Special Report: How Premion is Driving New Audience-First CTV Innovations for Marketers in A Cookieless World
Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad…