The Effectiveness of Reaching Local Healthcare Consumers with Streaming TV
Author: Keith Norman, Head of Enterprise Sales, Premion. With the kick-off of open enrollment season, healthcare is top-of-mind for many consumers. The healthcare industry is…
How QSRs are Seizing CTV Opportunities to Drive Growth
Author: Keith Norman, Head of Enterprise Sales, Premion. With consumers embracing online and mobile ordering, drive-thru and curbside pick-up options, quick-serve restaurants (QSRs) have proven…
How Political Campaigns Can Win with CTV
Author: Keith Norman, Head of Political Advertising, Premion. The stakes are higher than ever for political campaigns. With each passing election cycle, every vote counts…
Cynopsis Special Report: What You Need to Know to Achieve CTV Advertising Success
Premium Matters: Practical Advice for a Complex Ecosystem Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of…
Navigating the Growing Ad-Supported CTV Buying Opportunities
Author: Justin Gutschmidt, Head of National Sales, Premion. Consumers are embracing ad-supported streaming TV in a major way. These free and lower priced ad-supported tiers…
The New Rules Ahead for Streaming TV Advertising: A Premion & BIA Special Report
Author: John Vilade, Head of Sales, Premion. The pandemic has accelerated consumer behaviors and trends that are redefining a new era of TV consumption —…
CTV Buying Myths to Overcome in the Post-Pandemic Era
Author: Justin Gutschmidt, Head of National Sales, Premion. Stay-at-home streaming surge has permanently shifted TV-watching habits We’ve now reached an inflection point with streaming TV…
Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era
Author: Dave Marquard, Head of Product, Premion. Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations…
Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace — but still far less than local advertisers invest when it comes…
Premion Shows Station Groups the Way to Over-The-Top Revenue
TEGNA, Gamut provide local on-ramp to advanced advertising Over-the-top advertising has become a surprisingly important business for companies that have been stockpiling local television stations. Early…