Premion Achieves TAG Brand Safety Certified Seal
Premion, a premium CTV/OTT advertising platform for regional and local advertisers, today announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau, TAG is a global certification program fighting criminal activity, increasing trust and promoting brand safety in the digital advertising industry. In 2020, Premion earned the TAG Certified Against Fraud Seal.
Tom Cox, Premion president, said: “We built Premion since inception as a trusted platform for advertisers by only sourcing inventory from premium, reputable publisher partners that people know and trust. We’re proud of achieving this second and distinct recognition from TAG. Premion was already certified against ad fraud, and now we are also brand-safety certified, which requires a separate and rigorous vetting process.”
As a core business imperative, Premion said it “prioritizes knowing and understanding its source inventory, and never purchases inventory from open exchanges — and provides full transparency of every impression delivered across content partners down to the network level for advertisers.”
Premion was awarded the Cynopsis Model D Award for Outstanding Brand Safety Strategy in 2021 and members of the product team have been independently certified as Brand Safety Officers by the Brand Safety Institute.