Connected-Stories Empowers Agencies and Creatives with Launch of NEXT Creative Management Platform
The NEXT CMP democratizes access to AI-powered creative optimization
Connected-Stories, a market leader in the application of AI and automation to video advertising creative, has announced the launch of NEXT, the new design of its Creative Management Platform (CMP) built around the concept of multimodality. NEXT moves the existing functionality to the cloud and adds new capabilities, analytics and a streamlined UX to make multimodal creative optimization faster and more intuitive than ever before.
NEXT is available to brands and agencies both as a self-serve platform and as the backbone of the managed services available through its Strategic Partner Program.
“Creative personalization and real-time optimization are critical for advertising efficiency and effectiveness, but adoption still lags industrywide, and is still in its infancy when it comes to the most important formats in video and streaming,” said Claudio Vaccarella, CEO at Connected-Stories. “One of the central hurdles to adoption is that no single platform has put media and creative into a single hub. NEXT finally cracks that code by bridging the gap between media and creative in a single workflow.”
One of the key updates packaged within NEXT is an advanced creative intelligence suite. Advertisers and agencies can now look at dynamic multimodal ads in granular detail frame-by-frame, down to how often consumers interacted with individual elements. This end-to-end offering, which features everything from real-time creative personalization to measurement to campaign optimization, is unprecedented in the market, and will be critical as advertisers expand their connected TV campaigns in 2023.
“The rise of connected TV has brought new capabilities to advertisers, one of the most powerful of which is dynamic creative,” said Dave Marquard, Head of Product at Premion. “In teaming with Connected-Stories, Premion enables local advertisers to deliver personalized, one-to-one messaging to streaming audiences across the U.S. and we look forward to building on our collaboration.”
Read more on MarTechSeries here.