In The News

Tegna said its Premion over-the-top advertising unit has acquired Octillion Media, which runs a demand side platform focused on connected TV advertising. The deal will boost Premion’s CTV…

Octillion is a next-generation demand-side platform focused on local CTV/OTT advertising. Tegna says the acquisition will expand Premion’s capabilities in the CTV marketplace by combining…

TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities Tysons, Va. – TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading…

Author: Dave Marquard, Head of Product, Premion. Streaming TV advertising has emerged as a powerful full-funnel advertising medium, with BIA forecasting that CTV/OTT will be…

Author: Tom Cox, President, Premion. Amid a dynamic economic backdrop, connected TV (CTV) advertising has emerged at the forefront of advertising growth this year. Consumers…

Author: Heather Tatarsky, Director of Product Marketing, Premion. While big-budget national advertisers led the charge in embracing Connected TV (CTV) advertising, the landscape has evolved…

Author: John Vilade, Head of Sales, Premion. In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and…

Author: Al Behmoiras, Head of Political, Premion. The 2024 election campaigns are already heating up and poised to set new records in political ad spending…

As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the…

Author: Heather Tatarsky, Director of Product Marketing, Premion. CTV has become a powerful full-funnel advertising medium — with brands and marketers across categories fully embracing and…